Wedding. The Big Trends of 2024 According to Pinterest

The days are longer, the weather is getting milder, and the first rays of the sun are coming back… The wedding season is on. With a ring ready on their finger, couples-to-be come to Pinterest to create the wedding of their dreams using the thousands of inspirational images that flourish there. According to the Pinterest 2024 Wedding Report, no less than 10 billion ideas for dresses, jewelry and even jewelry were generated on the social network this year. For the US site, an opportunity was provided to compare their data from February 2023 to February 2024. and present the key trends emerging this year. Decoding:

Marriages slowly we say yes

Gone are the giant ceremonies with endless guest lists. According to Pinterest, this year users will favor weddings even more.slowly“, to understand, receptions in small groups and as close to nature as possible. With their bucolic spirit, receptions in a park or in the heart of the woods are increasingly popular, with search terms for “dream garden wedding” up 450% and “outdoor garden wedding reception” up 290%. .

When it comes to bride and groom outfits, comfort and simplicity are key, with the impressive appeal of wedding jumpsuits (+ 1000% searches from February 2023 to February 2024) and short wedding dresses (+ 480%). In beauty, natural hairstyles and makeup are preferred, using the keywords “natural”, “natural”.clean” and “ethereal”.

Vintage trend for Gen Z

For Gen Z, the trend is towards nostalgia. First lured by the 2000s, then the 1990s before the 1960s and 1970s craze, Pinterest data shows that 18-24 year olds are going further back in time to find inspiration. Starting with jewelry, 430% increase in searches for “vintage wedding rings”, “gold wedding rings” (+300%), “choker necklaces” (+345%) and “wedding pearls” (+560%). ). Then we discover jewelry inspired from the 1950s, or even Art Deco pieces inspired from 1920 to 1935 in diamonds, platinum or white gold.

The bridal silhouette epitomizes the Victorian era, with a 170% increase in searches for “Vintage Victorian Wedding Dresses,” meaning romantic, corseted outfits with full skirts. Bohemian dresses, light, flowy and inspired by the 1970s, continue to enjoy the same popularity with a 420% increase in searches. And it’s the same with 1970s decor, which saw an impressive 1,800% increase in searches.

An explosion of colors

Generation Z, the rebellious generation. Farewell to wise and neutral shades, young engaged couples are now inviting color to their weddings. Unconventionally, red especially captures hearts, with a 120% increase in searches for the term “red bride”, 440% for the term “red and gold wedding” and 50% for “dark red suit” for men. Other colors like burnt orange, sage green and pastel purple are also popular, according to Pinterest.

Bright receptions, adorned with seas of flowers and brightly colored tableware, aren’t just appealing to Gen Z. Between February 2023 and 2024, an increasing number of brides and grooms registered colorful ideas for “garden weddings” (+ 650%) and “kitsch weddings” (+ 200%), this exaggerated decoration with luxurious palettes.

Gothic glamour

If it seems like the words “dark” and “dark” are an oxymoron for marriage, it is, however, one of the trends emerging among Generation Z this year. A fashion that captivates with its mysterious, dramatic and intimate image, with the growing popularity of search terms such as “dark fantasy wedding” (+ 1650%), “dark color wedding” (+ 260%) or even “gothic Victorian wedding”. era” (+170%). Then we discover dark wooden furniture, brides dressed in black dresses or receptions lit by many candles that draw guests into a theatrical atmosphere.