The surprise bag is making a triumphant return to Gen Z

It’s been a long time since the striped surprise bag that delighted little ones, despite its invariably extremely disappointing contents, has disappeared from bakeries… However, it seems the concept is enticing Gen Z again: Destock Colis; The specialist company has just opened its first store in Saint-Maur-de-Foss, near Paris, dedicated to the unclaimed lost packages it resells. The principle. We buy (price by weight), among amused friends, a box or a sealed bag, selected without knowing (we can feel) what it contains. And…surprise, here’s a pink dress, running studs, or a miracle weight loss remedy.

A similar pop-up was successfully held in the Marais, Paris. It’s a bit like giving yourself a secret Santa all year long. There blind box or the “mystery box” from Asia is also experiencing a surprising renaissance around the world. It most often contains a random collectible figurine, manga or kawaii (Marvel, Disney, Pokémon, Miniso, Sanrio) and is pretty compulsively bought by teenagers and the very young. The famous Sonny Angel lucky ones, the objects of all the desires of the moment, have the same surprising effect. Some may come across someone with a head of cauliflower. What do you mean, you preferred the striped baker’s cone and her candy necklaces?