A social media star and celebrity favorite, Snow Mask is a resounding success.
At the launch of her Cosmoss brand last year, Kate Moss told us she fell for a lip treatment her daughter used. “When I saw him with this little colorful pot, I said to myself: “But what is it?” I should have known more.” Her name ? The Lip Sleeping Mask from Laneige. His promise. Soft, chapped lips when you wake up. A result obtained thanks to a cocktail of fruit extracts that combine vitamin C and coconut oil. After 8 hours of application (a good night’s sleep) it will increase moisture by 63% and improve firmness by 23%.
His other asset. Its colorful packaging and its various variations with six figures and regressive fragrances. So we find flavors like Gummy Bear, vanilla, mango or even pink lemonade, the latest available at Sephora for €25. It is enough to seduce the young target and create a sensation on social networks.
Sydney Sweeney (one of the actresses of the series Euphoria) is her muse and has fully incorporated it into her routine, as evidenced by her makeup artist Melissa Hernandez’s post-Oscars post.
Gigi Hadid, Kendall Jenner and Sofia Richie will also be undisputed fans. The brand said it sells 1 can every 5 seconds worldwide. Proof that this mask isn’t just a celebrity favorite.
Source: Le Figaro
