“The Priscilla Effect”. just released, Sofia Coppola’s new film about Elvis Presley’s great love is shaking up fashion.

Over 20% increase in searches for oversized clutches, 45% for purple pants and up to 65% for leather gloves. That’s what an internal study of second-hand goods platform eBay UK found shortly after the film’s theatrical release. Priscilla on January 3. The hashtag #priscillapresleystyle (“Priscilla Presley’s style” in French) has 6.8 million views on TikTok. There are hundreds of ideas to replicate the tousled hairstyle, the legendary eyeliner, but above all the retro wardrobe of Elvis Presley’s ex-wife. A silhouette that suddenly regains its reputation in the fashion ranks at the beginning of the year.

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To understand this return of Priscilla Presley-specific aesthetics, several points should be considered. There is already a film that offers the role of the “king” to Jacob Elordi, a 26-year-old actor who is already being promised a wonderful career. Then, fashion as a theme is widely decoded in fiction. we learn, in particular, that Elvis chose how Priscilla should dress. But the “Priscilla effect” takes root primarily due to the influence of the “coquettish” trend, which has been active for more than a year in social networks, fashion shows and on the street. In general, the “coquettish” style is characterized by heightened romanticism. Where bow ties, streamers of ribbons, pastel colors, piles of pearls and other elegance mix. Sweet silhouettes Sofia Coppola fans recently wore to book signing events in several major cities Archives: of the director.

“The girlish side, long considered a lack of maturity, is being celebrated today, including among people in their twenties,” trendsetter Roisin Lanigan said on the subject. Financial Times In May 2023. Bonfire on the cake. Pinterest has released its trend predictions for 2024. In its study based on data from its 482 million users, the social network suggests that searches for “bow aesthetics” increased by 55%, while: “Necklace with Bow” and “Clothes with Bow” mark 180% and 190% growth respectively. In terms of beauty, searches for a “bulky bun” increased by 230%. It’s enough to clear Priscilla Presley’s legendary sauerkraut and with it her wardrobe.