In an interview, Jennie, from BLACKPINK opens up and explains in detail the reasons that led her to not renew her contract with YG Entertainment!
Over the past few days, BLACKPINK announced that the group’s members will not renew their solo career contracts with the agency YG Entertainment, which took fans by surprise. Shortly after the announcement, the company confirmed the news through an official statement.
It is worth noting that the exclusive contract between BLACKPINK and YG Entertainment came to an end in 2023 and the entire South Korean media was waiting to find out what the stars’ next steps would be. In December of the same year, it was confirmed that the artists renewed their contract only for their group activities.
With the news that none of the four members renewed their contract for their solo activities, fans confirmed their suspicions that Jennie, would have created his own record label. On December 23, 2023, the pop star officially revealed the name of her new project “ODD ATELIER”.
“A space that aims to create new things, and that attract attention in a different way than is usual or expected”, he said Jennie in a post made on his record label’s account.
A new stage in Jennie’s career
After publicly announcing his record label, Jennie, member of the group BLACKPINK went to the program “Lee Hyori’s Red Carpet” and revealed details about the new stage of her solo career. During the interview, she stated that she wants to release a solo album this year and revealed details about her departure from YG Entertainment.
“I wanted to do group activities at the company where I worked for seven years, but I wanted to be more free and comfortable in my individual activities, so I carefully founded a company called OA. I will work with the team I have been with for a long time. I wanted to be able to carry out all my activities freely,” he said. Jennie.
In addition to wanting to be free and comfortable with his solo career, Jennie stated that she is grateful for everything she learned at YG Entertainment. Explaining that, she started thinking about creating her own company when wondering what she would like to do alone in the future.
“I learned a lot (at YG), and since it was a company where I started as a trainee from the beginning, there was so much I could do and learn, so I asked myself, ‘What can you do on your own in the future?’ I thought: ‘Let’s face this with courage’”, he concluded Jennie.
Learn more about BLACKPINK
Created in 2016 by YG Entertainment, BLACKPINK is a girl group made up of four members, Lisa, RoséJisoo It is Jennie. To learn more about K-pop groups, keep following our website!
Source: Recreio
