Rapper Cardi B walked the runway at Balenciaga’s first show in Los Angeles in a cobalt blue coat. Balenciaga
For his first show in the City of Angels, the French house’s artistic director Demna presents an impressive and cheerful Fall 2024 collection that plays with Californian stereotypes.
The blue sky, the neatly decorated villas of millionaires and the view is the visible Hollywood sign. welcome to Los Angeles at the Balenciaga Fall 2024 show. Never has a French house paraded in the City of Angels. However, this destination owes nothing to chance. Almost exactly a year ago, Balenciaga was thrown into turmoil following a media scandal surrounding a controversial ad campaign. A scandal that originated across the Atlantic, largely fueled by conspirators of the Qanon movement… A year later, therefore, the French house decided to present its Fall 2024 collection in the eye of the storm, in the US. For him, it’s about renewing the dialogue with the essential market, with a country where the expansion of the brand continues (a new boutique has opened on Rodeo Drive in Beverly Hills, with a floor dedicated to Couture, as it exists only in Paris), as well as understanding each other again. for:
Raised high view
The Los Angeles sportswear range that Demna reviewed for Balenciaga includes bras, leggings and 10XL sneakers and leggings Balenciaga
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The mere mention of the name Los Angeles is enough to bring to mind many images and references that have shaped American mythology. Clearly, the city of all possibilities inspires Demna, Balenciaga’s artistic director. For this fashion show, he revisits the entire iconography of Californian pop culture that has been infused for decades: movies, series, videos, reality shows, paparazzi, stars…, reinterpreting them with Balenciaga codes. And it starts at the parade ground on Windsor Boulevard; a real dive into Hollywood movies like Sunset Blvd or worship What happened to Baby Jane? (1962), filmed in this upscale, residential neighborhood of Hancock Park. The parade then opens with girls and boys rushing by, ready for their morning workout, just like we see all the time on the streets of Los Angeles. They show fascination. sports entertainment in bras, black leggings and 10XL sneakers on her feet, with a yoga mat under her arm. They drink juice healthy invigorating – black of course, THE Balenciaga color – exclusively co-created in collaboration with Erewhon, the trendy LA grocer, and they return from this organic market with replicas of reusable nylon kraft paper shopping bags.
Winks inspired
Reminiscent of the Juicy Couture velvet joggers worn by Paris Hilton in the 2000s and worn here with XXL UGG heels. Balenciaga
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Demna plays with references, reinterprets them, transforms them. Followed by a 90s/2000s Paris Hilton or Pamela Anderson silhouette that would have made a leap into the future with pink velvet joggers, Juicy Couture styling, an open thong and UGG XXL heels. This revised Los Angeles look features the likes of Justin Bieber in baggy pajamas, jackets and too big The super-chic customers of the luxury boutiques on Rodéo Drive in Beverly Hills, wearing video suits on their heads. Rapper Cardi B shines in an oversized electric blue coat, sharp nails and a ponytail. The entire collection shows both the mastery of know-how and, most importantly, the keen understanding of times, people, their habits and appearances that Demna carries into his own universe.
Creations for the red carpet
A wedding dress or red carpet outfit inspired by Cristobal Balenciaga’s original designs Balenciaga
Obviously, Los Angeles is not Los Angeles without a red carpet. The show is sure to end with a series of spectacular evening outfits inspired by the original designs created by Cristobal Balenciaga. Everyone is cut out for dreams and aspirations Larger than life which dominate Hollywood. “I wanted to celebrate the many sides of Los Angeles, taking into account all the clichés, all the stereotypes associated with this iconic city,” Demna emphasized at the end of the show. This also echoes my approach to working at Balenciaga. I like to explore a wide spectrum, designing lazy jogging shorts as well as structured couture dresses.”
Star-studded front row
The collection subtly mixes homage and hilarious parody. A powerful vision that was immediately understood and applauded by the stars who came to the show as neighbors, including Eva Longoria, Kim Kardashian and her sister Kendall Jenner, Lisa Rinna and her daughters, Brooklyn Beckham and his wife Nicole Peltz. . “Amazing” he exclaimed backstage after the show. “The energy was incredible, the spirit of this set was so Los Angeles, I want to wear all the jerseys. It was just cool.” Salma Hayek Pinot, the owner of Balenciaga, and her husband Francois Henri Pinot, the executive director of Kering, were also present. But the big star of this first series was undoubtedly the Oscar-winning actress Nicole Kidman, who became the new ambassador of the house on the day of the show. “Balenciaga has been with me from the most memorable moments of my life, from my wedding to the red carpet at the Oscars.” The story continues to develop day by day.
Source: Le Figaro
