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“They don’t suit me anymore.” businessman Mouna Ayub auctioned 252 pieces of Chanel haute couture.

The Lebanese businesswoman is auctioning off a selection of 252 pieces of haute couture belonging to her from Chanel. One of them is estimated at 200 thousand euros.

Businesswoman Mouna Ayoub is emptying her closets. On November 20, specialist Maurice Auction will auction 252 pieces from the 1990s Chanel house, most of which have never been worn by Karl Lagerfeld. If Mouna Ayoub breaks up with these models that “don’t suit her anymore”, as she explains to the American media: WWD: , it is also because he wants to “give the opportunity to the younger generation” to cherish the works of the creator as he did. Among this selection is a long jacket from the autumn-winter 1996 collection, inspired by 18th-century Chinese art. Decorated with embroidery by Maison Lesage, this model is estimated at €150,000 to €200,000.

Jacket worn by model Stella Tennant for Chanel Haute Couture Fall/Winter 1996. during the exhibition (Paris, July, 1996) Pool ARNAL/PAT/Gamma-Rapho via Getty Images

Passionate about fashion

At the age of 66, Mouna Ayoub is not only a renowned business woman, but also an art lover with a special attraction to fashion. She, who was one of the richest women in the world in the early 2000s, had already sold part of her wardrobe in 2015, selling around 3,000 pieces. In 2019, alongside Catherine Deneuve, he participated in another auction, which was organized in honor of the works of the famous couturier Yves Saint Laurent. Among the pieces on offer, a Van Gogh-inspired silk jacket from the spring-summer 1988 collection reached €175,500. A record for a designer piece…And a good sign of sales to follow.

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Source: Le Figaro

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