Avenue Montaigne, Bottega Veneta imagines a store that unites the past and the future

The avenue is the Mecca of Parisian hyper luxury. It’s where the biggest names in fashion flock. And when they are already installed, sometimes they become a transformation. This is the case at number 12, home to the Bottega Veneta boutique since 2006, which recently opened its new concept after a complete reconfiguration.

In the landscape of an affluent Parisian district, the free-standing stone Art Deco building dominates a street planted with chestnut trees, while serenely overlooking the iconic Plaza Athénée. This card serves as an introduction to the Italian label’s new space, which covers an area of ​​800 square meters spread over two levels. Mathieu Blazy, Artistic Director of Four Seasons ready-to-wear collections, has just finished renovating the space. The designer called on Japanese artist Ritsue Mishima, who puts the traditional techniques of Murano glass masters at the service of modern art objects, to design decorative elements. Here, the clothes racks or even the massive front door handles, a unique piece. In this place designed like a spaceship, they give a play of light and movement to the diffused lighting that seeks out the industrial glass tiles embedded in the floor, ceiling and walls.

A warm place

This place also shows a modernist feel. The walnut wood panels on the walls and floor contrast with the futuristic lines. And spread softness all along the wavy corridor that leads to the big one open space where several comfortable spaces have been created. The latter were designed by the Italian ceiling architect Mario Bellini, who participated in the development of several decorative items and furniture, such as wool rugs and leather armchairs, which invite you to take time to sit and observe the places. Hence, a space where we navigate a timeless zone, halfway between the past and the future.