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Amandine de Souza, CEO of Le Bon Coin. “My position. Make second hand sexier.”

The CEO of the Le Bon Coin website wants to make used goods a consumer reflex for the French.

Madame Figaro. – Wake up time?
Amandine de Souza. – 7:30 (6 hours, one day a week, for sports training). Without constraint, I can wake up at 11 am. On Sundays, I have a ritual of going to bed at the same time as the kids, 8:30 p.m.

The height of your position.
Make second hand sexier. More seriously, make it the first choice of the French. Make sure employees are fully engaged with this vision and embody the brand.

The results should be given here and now.
Every second French person joins Le Bon Coin every month, a company with 1,500 employees, which has been growing since its existence (seventeen years ago), generating a turnover of 494 million euros in 2022.

On Sundays, I have a ritual of going to bed at the same time as the kids, 8:30 p.m.

Amandine de Souza

If we go back to the roots.
There was a lot of love and, well, trade. My parents were record stores in Grenoble, I grew up in a store, therefore in music. I attended my first concerts when I was 6-7 years old, and I still go a lot. It makes you live.

The device that started it all.
Not really, I mainly wanted to offer myself as many opportunities as possible. Always wanting to open up the field, I ended up in prep, then business school, then strategy consulting.

Accelerator of courses.
My first job at Bain & Company. Twenty years later, I still see him as such a strong reference. There is rigor, of course, but also exposure to a range of experiences and situations at a senior management level. Real benchmarks to decipher the problems we face later.

Who trusted you?
Many people ! Among them was Jean Dubok when I arrived at the casino in 2009 as director of house space. After four years of managing three profiles that looked exactly like me, I found myself leading a team of fifty very different people. It was a risk, the transplant might not happen.

My challenge is to create an alternative first hand

Amandine de Souza

Obstacles on the way.
Rather a lucky star. Even if I experienced the episode of “yellow vests”, strikes, and then “Covid” during the leadership of BHU. They told me. “Except for the locust attack, you had everything. “But that’s the spice of our work.

What a challenge for tomorrow.
Creating an alternative from scratch, promoting non-disposal on a European scale (Germany, Italy, Spain, Netherlands). And support this transformation, in France, with the necessary services (insurance, secure payment, delivery, etc.).

What would you like to convey?
As we progress, we become more aware of where we feel comfortable. Taking the time to get support and training early forces you to ask the right questions and save time.

When do you go offline?
I have a good ability to do this. Conversely, I have no problem integrating work into my life. I might come back to it in the evening during the week.

“My 12 Years Sincerity”

Disconnect for a moment?
My daily bike (thirty minutes in the morning and evening) where I can neither work nor make phone calls. I arrived in Paris as a child and when I cross the city, I was still 12 years old.

A thought that sets you free.
THE: Four Toltec Agreements , The devotional book of Don Miguel Ruiz. Four rules of life that decipher relationships with others in a fairly healthy way:

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Your definition of influence.
Weave, pull threads to communicate with others. Anyone can do or say something that has some form of effect, such as a halo, on those around them.

Source: Le Figaro

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