PLEDIS Entertainment, SEVENTEEN’s agency, shared a formal apology for the group’s new comeback teaser
Last Sunday, the 25th, PLEDIS Entertainment shared a formal apology after taking down SEVENTEEN’s comeback teaser that showed the chamomile flowers that grace the cover of the group’s new album, “SEVENTEENTH HEAVEN”, floating around the Great Wall of China. The information is from the Soompi portal.
This is because, after the preview was released on the group’s social networks, some Chinese fans complained that the use of this historical construction to promote an album was disrespectful. Therefore, the agency chose to delete the video, and released the following apology:
Hello.
This is PLEDIS Entertainment.
We are making an announcement about the Beijing teaser video for SEVENTEEN’s 11th mini-album “SEVENTEENTH HEAVEN”.
On September 23rd, at 2:14 pm Chinese local time, we released a teaser video for the Beijing version “SVT RIGHT HERE” as part of our promotional content for SEVENTEEN’s 11th mini-album “SEVENTEENTH HEAVEN”.
The Beijing version was produced to show chamomile flowers floating above the Great Wall of China, a cultural heritage site that represents China, but after the video was released, we received criticism from fans that our understanding and respect for the Great Wall of China had been harmed. Therefore, we immediately deleted the Beijing version video.
We apologize for making fans uncomfortable and will be more careful in the future.
We will strive to create content that fans from different countries, regions and cultures can enjoy together.
It is worth remembering that in addition to China, the flowers representing SEVENTEEN’s new album floated around famous landmarks in other countries, such as France, where they are seen floating over the River Seine, and the United States, appearing on the streets of Times Square. Look!
“SEVENTEENTH HEAVEN” is the group’s 11th mini-album and will mark the first return to SEVENTEEN’s promotional activities in about six months, as the group’s most recent comeback, until then, took place in April, with the album “FML” .
Source: Recreio
