As the British brand celebrates its 50th anniversaryePepe Jeans will launch two new autumn-winter campaigns alongside model Laila Moss and singer Rita Ora as a tribute to the inimitable style of the British capital.
What if London was the center of fashion? At least that’s what denim brand Pepe Jeans suggests, as it expresses its passion for the city with two event campaigns showcasing its Fall-Winter 2023-2024 collection.
Hymn to London
Who else but Laila Moss, the daughter of Britain’s most top models and the pure embodiment of London’s GenZ, to embody the stylish effervescence of the ever-changing capital? With the ‘W11 LOVE FROM LONDON’ campaign shot by photographer Alasdair McLellan, Pepe Jeans represents a rising catwalk star. After appearing on the covers of fashion magazines around the world (or almost), Lila Moss comes here to lend her silhouette to a range of fashionable pieces presented on the vibrant streets of W11, this part of the English capital that combines Notting Hill and Ladbroke Grove. in trendy neighborhoods. Resolutely on-trend, the featured looks obviously include iconic denim pieces made from 100% recycled fibres, as well as more unexpected styles such as a wool jacket with military details or even wide-leg chinos with soft threads. There are also loose, relaxed fit palazzo pants in a soft tulle fabric, as well as a double-breasted wool blazer.
Jeans all night
In October, it will be singer Rita Ora’s turn with the LONDON AFTER HOURS campaign. Then it’s time to capture the excitement of the London nights with a series of stunning photos lensed by photographer Dan Jackson. In the program? Holiday dresses that elegantly embody the spirit of the city.
Conceived by British Vogue fashion director and London style queen Julia Sar-Jamoua and led by legendary Suburbia agency duo Lee Swillingham and Stuart Spalding, known for their work on Face, Pop magazines, Love Magazine and British Vogue. These two campaigns are a reminder. London’s influence on modern fashion… and the style of today’s youth. A style under the sign of freedom, the symbol of which is the jeans made by Pepe Jeans.
To discover the looks and pieces from this collection, explore our selection as well as on Instagram:
Source: Le Figaro