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Posse, the small Australian brand worn by Meghan Markle that caused a sensation this summer

Posse, the small Australian brand worn by Meghan Markle that caused a sensation this summer

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In mid-August, a dress was a big hit. It’s simple, it’s striped, and it’s worn by Meghan Markle.

You thought Meghan Markle and Prince Harry were on the brink of divorce? “You’re not there at all” seemed to be the answer in recent weeks, multiplying the appearance of surprises. The pair were seen in a video posted on their foundation’s Archewell website in early August. Then, in the heart of summer, at the restaurant in Montecito, Los Angeles, where Meghan Markle celebrated her 42nd birthday. On this occasion, the couple made a strong impression in response to the sensational news. The challenge, if we’ve got it all figured out, is to show that all is well. And for this, no detail was overlooked: a few friends, smiles, an address where you can blow out the candles near home (this little Italian place where Ellen DeGeneres and Kourtney Kardashian go) and a minimalist outfit without showing off.

Quietly chic influencer

Meghan Markle wore a long tight dress with large stripes and flat sandals with thin straps. A monastic intellectual look that echoes the rules of quiet luxury, this trend has been adopted en masse by celebrities, consisting of noble materials, exclusive cuts and a taste for taste. no logo overpriced. Except that here, surprisingly, the outfit didn’t sign a big name in luxury. We owe it to Posse, a small Australian brand launched in 2014 by Daniel Dunham that people (especially Americans) love. This is where Sofia Richie or Selena Gomez come in looking for a timeless and comfortable style, such as baggy pants, tops, pencil skirts or even long linen vests. A label of connoisseurs who walk away with impeccable style cut pieces, in limited production. only models that are guaranteed to sell and at reasonable prices are reproduced. It is enough to assume that Meghan Markle is a woman who takes care of her style, counting her expenses, or is she just a sponsored woman? But that’s another topic.

The Megan Effect»

Meghan Markle’s appearance in a $240 (€220) dress caused a stir.The Megan Effect”, the renowned potential to change the course of a brand by wearing just one of its pieces. Little known on the international fashion scene, Posey’s fortunes therefore took a new turn when Meghan celebrated her 42nd birthday in her striped dress this summer. In a few hours, the claw saw all its parts sold. The same observation on the websites of the markets that distribute the brand (Matchesfashion and Moda Operandi). It is now available for pre-order for delivery between November 2023 and January 2024. Meanwhile, we can count on Katie Holmes, who appeared in the same dress just days after Meghan Markle, to fuel the viral typhoon effect.

Source: Le Figaro

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