Understand what is rumor and what is true in the situation involving Demi Lovato, Ariana Grande and businessman Scooter Braun
SEPARATE WAYS! Last Monday, the 21st, it was revealed that Demi Lovato It is Ariana Grande stopped having their musical careers managed by the famous entrepreneur Scooter Braun. The information was published by Billboard with a few hours of difference between the revelations.
But what happened?
Starting with demithe ways of the owner of the hits “Heart Attack”, “Confident” and “Sorry Not Sorry”, and braun crossed paths in 2019 when she signed with SB Projects. The partnership yielded the release of two new albums: “Dancing with the Devil… the Art of Starting Over”, from 2021, and “Holy Fvck”, released last year.
Thus, the termination of the contract occurs about 4 years after they began to think about the artist’s career together. The separation was not commented on by representatives of Lovato or scooterjust as it has not been officially revealed why it all came to an end.
Still, the publication reveals that demi is no longer under the plans of SB Projects since last month, as she would be in a new career moment, and which is currently still looking for a new manager. A source even revealed to Billboard that Lovato feel grateful for the time she and scooter worked together.
as for Aryanthe relationship with braun it is even longer. The artist began to have her releases managed by the entrepreneur in 2013, when she left Nickelodeon. Thus, there is a list of six studio albums released with the support of SB Projects over the last decade. Are they:
- Yours Truly (2013)
- My Everything (2014)
- Dangerous Woman (2016)
- Sweetener (2018)
- Thank U, Next (2019)
- Positions (2020)
The end of the partnership was also not officially commented by braun or Aryan. In addition, Billboard claims that there is no disclosure if the commercial ties between the singer and the manager outside the administration were also cut.
It is worth remembering that the new moments of the artists’ careers arise in challenging ways, since on September 15 Demi Lovato will release the album “Revamped” which features re-recordings of their greatest hits in a rock rhythm. Already on the 25th of this month, Ariana Grande will release the deluxe digital release of the album “Yours Truly” in celebration of the 10th anniversary of the release of the same album.
Who is Scooter Braun?
Scooter Braun became known for discovering Justin bieberan artist who had his name involved in the rumor that he would have ended the long partnership with the businessman last Friday, the 18th, but who had the news denied by the representatives of the singer and the talent manager.
braun became CEO of HYBE America in 2021 after selling SB Projects parent Ithaca Holdings to the South Korean entertainment conglomerate. In addition, he is responsible for the careers of artists such as David Guetta, Black Eyed Peas,Psy It is Carly Rae Jepsen.
It is also worth mentioning that, braun got involved in a big controversy with Taylor Swift in 2019, which reverberates to this day. That’s because he bought Big Machine Music Group (the singer’s former label), as well as selling the masters from the collection of taylorwhich effectively stripped her of the rights to her first six albums.
Furthermore, J Balvinwho also had his career managed by SB Projects, became the first name on the list of artists who stopped working with scooter this year, since in May, he broke his contract with the entrepreneur, with whom he had been planning his new releases since 2019.
Source: Recreio
