The world’s smallest bag can be seen under a microscope

Mini, micro and even nano, the handbag is lost in the infinite smallness of MSCHF. The cheeky New York collective responsible for the latest buzz in red shoes featuring the cartoon Astro Boy present their latest creation, a bag so small it can only really be seen under a microscope. Measuring 657 x 222 and 700 micrometers, the accessory is almost three times smaller than a sesame seed. Therefore, it is only by arming yourself with an observation tool that you can admire the details and discover that it is a replica of the model. In the process By Louis Vuitton, in fluorescent yellow. A diversion that intends to deprive the accessory of its function and thereby caricature the phenomenon of the micro bag (initiated by Jaquemus in 2017 with his Chiquito). The action is specific to this tag called Mischief“naughtiness” in French.

Blows on impact

Since 2016, these types of communication shots have boosted the brand’s reputation for excelling in histrionics. Making a Birkin bag from Hermès into Birkenstock sandals, pun intended; get an artwork from the series headlights Chop it up and sell it point by point by Damian Hirst. Throwing a “satanic” basketball containing human blood with Lil Nas X… The audacity of the collective founded by ex-BuzzFeed employee Gabrielle Whaley is matched only by its creativity. This time its implementation is also due to technical skill.

The “World’s Most Expensive Bag,” signed by Hermès in the video, will soon be up for auction again

small phenomenon

The challenge was to find the company that would help him rise to the challenge. “It was about fitting a production line that makes stents to make a sculpture,” explains its creative director, Kevin Wiesner. New York Times . Many doors were knocked before a nanotechnology company accepted the crazy idea of ​​MSCHF. 3D-printed in visible color, the first prototypes of the miniature bags were partially misplaced by the teams when they received them, the New York team likes to tell as an anecdote. One of these bags will make its way to Paris, where it will be offered in a joint sale by producer and designer Pharrell Williams through his Joopiter auction house and Sarah Andelman, formerly of Colette.

Nano Louis Vuitton Bag Sale Without the brand’s permission, but with the support of Pharrell Williams, the luxury label’s new creative director of MSCHF men’s collections. Always in New York TimesKevin Wiesner confides that he would like the prospective buyer not to take his accessory too seriously, even hoping that “someone will swallow it.” Pending to see if the piece will disappear into the wild, it will be displayed under glass during the upcoming Paris Fashion Week, accompanied by its own microscope. a that bag in the making that’s worth a look.

The MSCHF bag will be auctioned from June 20 to 24 “Just friends» organized by Joopiter auction house Salon Perrotin Matignon, 8, Avenue Matignon Paris 8th.

In the video, Louis Vuitton’s neo-baroque sarees enchant Italy’s Lake Maggiore