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Florian Adad, founder of MyTroc. exchange and reuse, levers for sustainable consumption

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To limit the environmental impact of waste, this entrepreneur is developing digital tools to facilitate large-scale reuse. A finalist for the Business with Attitude 2023 award, it competes in the New Solidarity category. Vote for her to help her win the People’s Choice Award.

Inventory, distribution and reuse of unused equipment. this is MyTroc’s offering for professionals, most of whose equipment is often kept in inventory. After a career in theater and singing, Florian Adad decided to change direction and put his talent and energy at the service of social and environmental impact and the circular economy. A finalist in Madame Figaro’s Business with Attitude Award, she competes in the New Solidarity category.

To your votes!

Dive into the creation of the Business With Attitude Award in this video

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300,000 items were saved from the trash

Founded in 2015, MyTroc first targets individuals who can exchange goods and services. In 2018, Florian Adad and his colleagues launched MyTroc Pro, dedicated to companies with at least 1,000 employees or specialized equipment in various industries. The idea is to pool everyone’s resources so they can be reused internally. A collaborative, sustainable and unified model that has already engaged 350,000 users and saved nearly 300,000 objects.

(1) Organized by La Poste Group, EY, Nespresso, Google, BNP Paribas, Engie, The Ladies Bank, Oddo BHF, Bpifrance, France 2030 and Messika with cooperation.

Source: Le Figaro

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