Why are all the young people dressing in Brazilian colors all of a sudden?

The green and yellow wave has invaded TikTok in a matter of weeks. Here, grouped under the hashtag #brazilcore, is the latest fashion trend brought to the stage by the Chinese platform. If, like most of the trends cherished by the latter, it does not go beyond the sphere of generation Z, then its magnitude is no less tangible. The dizzying numbers surrounding the term witness brazilcore:. Is made of Brazil (Brazilian: English) followed by a suffix the nucleus which can be translated as “aesthetic”, the word defines a style that occupies the flag of the largest country in Latin America. On TikTok, one time five hashtags aggregated top trends (#brazilcore, #brasilcore, #brazialancore, #brazilcorefashion and #brazilcoretiktok), the number of views on April 7, 2023 was 620 million. Or more than half a billion for simple yellow and green shirts.

In Brazil, women are organizing a demonstration against the far-right presidential candidate

What is green and unleashes the passions?

barbiecore: For Mattel doll-inspired style, ballet dancer for ballerinas gorpcore: for technical clothing… The wording around “foundation” varies depending on the whim of social media to permanently fit into the fashion vocabulary. The last, therefore, wave brazilcore: continues to rise on TikTok. When it’s not embodied in the Seleção national football team jersey that symbolizes the trend, it comes in the form of Adidas three-layer jackets, shirts, two-tone sneakers, sweatpants, capes or swimwear…

Once the two-tone piece is selected, the rest doesn’t matter. With faded jeans that are a little too baggy and sneakers for Y2K style (get it, 2000s), jeans or mini shorts for an “airport chic” look, and Havaianas flip flops for a more authentic silhouette. Everyone has their own approach brazilcore: and integrate it into his style. However, the sources of such craze remain mysterious.

From forums to social networks

Why are Brazilian colors so popular among young people and celebrities like Hailey Bieber, Rosalia, Dua Lipa or Tina Kunake? Several hypotheses can be put forward. The most obvious one concerns the news. At the 2022 fall World Cup, the trend was first established. The season invites any national team jersey to go out. Even more so the Seleção, one of the most famous in the world, with its five stars for each victory of the team in the final. Even on December 9, it was in the quarter-finals that Brazil left the adventure, being out of Croatia.

The fascination with the vintage era has also been fueled by photographs of legendary footballer Pele from the 1970s, which resurfaced after he died on 29 December 2022. In 1998, when Brazil met France in the final. Finally, that brazilcore: can be approached as an option blockchain:, was born in Great Britain. This movement consists of wearing football shirts in everyday life. However, the practice, far removed from supporters’ posts and TikTok news feeds, has taken a political turn in Brazil in recent years.

Yellow, green, right

Brazil’s flag, with its legendary yellow diamond on a green background adorned with a dark blue globe and stars, has been monopolized by supporters of far-right former president Jair Bolsonaro. Upon his election in 2018, Jair Bolsonaro made it his emblem, his favorite subject, so wearing the Brazilian jersey was tantamount to pledging allegiance to him. As a result, even during the last World Cup, some supporters refused to endorse it for fear of being confused with the president’s supporters.

In the opposition camp. hashtags like #DevolvamNossaBandeira, “Give us back our flag”, were born in 2020, calling not to leave the national colors in the hands of the Bolsonarians. During the campaign for the October 2022 presidential elections, the movement gained new momentum. In his speeches, the candidate of the Workers’ Party, former president Lula da Silva promises to return this emblem monopolized by the extreme right to Brazilians. A few months after the victory, has the flag regained its neutrality in Brazil? What does it mean to TikTok users who make it a symbol of coolness?

The display of Brazilian colors outside the country’s borders seems to have nothing to do with the political struggle. Passing from the streets of São Paulo to the cafes of New York, the flag is reduced only to its aesthetic value. And if it is not certain that a symbol can be so quickly deprived of its message, perhaps that carelessness will participate in the depoliticization of the symbol.green and mineto the hearts of dear Brazilians.

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