The 7th art’s brightest star, the Swiss jeweler’s global ambassador shines in the new Chopard Loves Cinema campaign directed by James Gray.
On the occasion of the International Day of Happiness, the love story of Chopard and Julia Roberts opens a new chapter. Following Javier Dolan’s Happy Diamonds and Happy Sport dance campaigns, the Swiss jeweler proves its love for cinema once again with a campaign titled Chopard Loves Cinema, directed by James Gray and photographed by Alasdair McLellan.
Video: The making of James Gray’s Chopard Loves Cinema campaign
Barefoot
The making of the campaign released by Chopard reveals behind the scenes of the shoot where the star and director We own the night seems like a lot of accomplices. Between two bursts of laughter, we also see Julia Roberts indulging in knitting. Timeless in Alasdair McLellan’s elegant photographs Pretty Woman looks radiant, enhanced by a pair of heart earrings. With the same oh-so-natural composure that graced the Cannes Film Festival in 2016, when she walked the famous red carpet steps barefoot, accessorized with a necklace from Chopard’s Red Carpet collection. “I don’t need shoes with such jewelry,” the actress simply remarked.
On the occasion of the Chopard Loves Cinema campaign, the Swiss house announced that it entrusted its ambassador with a new role in the last two years. Julia Roberts has truly become the face of all her jewelry and women’s watch collections.
Source: Le Figaro
