Black Friday isn’t until November 25, but brand deals are already widely seen on the streets and in mailboxes. Promotions should be on the agenda this year, and consumers should be willing to give up. In fact, 78% of consumers surveyed by Bonial believe they use Black Friday to do their Christmas shopping at bargain prices. They will first shop at Amazon, Fnac Darty, Cdiscount or Leclerc.
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Logistical difficulties and shortages, which limited the stock of available goods last year, are no longer an issue at this time. Distributors have more inventory as sales have slowed in certain areas since the start of the year. This was the case in October in the field of clothing and household appliances. Internet sales of technical and technological products, which are the stars of “Black Friday”, decreased by even 14.7 percent within a year, the GFK Institute notes.
“Distributors are apprehensive about the coming months. They expect a drop in consumption and will therefore try to increase sales at the end of the year. It makes for a good Black Friday.“, – evaluates Emmanuel Le Roque, chief delegate of Procos, a federation of non-food brands.
In Carrefour, which will repeat the direct shopping that started on Monday last year, discounts for small household appliances or televisions will reach 60%. Additional promotions will be reserved for loyalty card holders this week. Fnac Darty will also applysignificant discounts. We’ve always done that, but this year we’re going to do a little bit more, especially with computers and TVs, the World Cup obliges.“explains the commercial director of the brand, Julien Peyrafite.
More entry-level products
Distributors adapt their offer to the inflationary context. The selection of products for sale will often be wider than in previous years. “Usually, during this period, we rather offer big brand products with big discounts.explains Carrefour’s non-food e-commerce director Olivier Garcia. Entry-level products have been added this year, such as this coffee machine with an integrated grinder for €279, compared to what we offered last year for €450 after discount.“.
The distributor will also be selling toys, which it usually doesn’t do until December. “This year is more promotional than previous yearsPhilip Gaydon, the boss of King Toy, also mentions. 60% of our sales are on promotion compared to the usual 50%“. The distributor will be offering 50% off a limited number of toys such as Lego and Playmobil from Monday. Ready-to-wear, toys and home appliances are the main items that consumers will buy on sale next week.
Source: Le Figaro
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.