The numbers give a spin. In the four weeks of the World Cup in Qatar, which kicks off on Sunday, around €500 million can be bet online on French sports betting sites and apps. “The estimate is around €500 million in uploads, but much depends on how the French national team fares“We are explaining to the National Gaming Authority (ANJ).
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In all scenarios, the progress compared to recent major football competitions, in which the stakes are traditionally higher, promises to be significant. If online betting reaches half a billion euros, it will be 15 percent more than during Euro 2021, which generated 435 million bets, and 37 percent more than during the previous World Cup in 2018 (366 million euros). which saw France went all the way and won their second star.
This year’s competition “It takes place during a particularly attractive trading period, from Black Friday to the end of the year holidays.”notes ANJ 60 million consumers. Taking into account bets made at physical points of sale, “operators hope to exceed one billion eurossays Lionel Maugain, journalist 60 million consumers and author of a recent survey on the subject. They reached a total of around €700 million during the 2018 World Cup. Relatedly, Betclic, like Winamax, refuse to give ratings, claiming that this “too complicated“.
This potential increase in betting on the 2022 World Cup reflects the continued growth of the online sports betting industry since its authorization in France in 2010, with football taking the lion’s share. he”has grown tremendously in recent years“We tell the National Assembly. “This activity represented a revenue of 1.3 billion euros in 2021, a year-on-year increase of 44 percent.“, the regulatory body notes.
More than a third of French people will place a bet
The financial product comparison platform HelloSafe also tried to estimate the volume of betting on this World Cup. His study basedReports from the National Gaming Authority (ANJ), French Public Health, Française des Jeux, as well as figures published by online sports operators over the past 10 years.”, results in numbers roughly similar to ANJ. “Total bets can range from 455 to almost 502 million euros, depending on the results of the French team in the competition.,” notes HelloSafe. He says it has increased from 4.6% to 15.3% compared to Euro 2020.
Evidence that sports betting has become more democratic, more than a third of French (36%) say they intend to bet money on World Cup matches (compared to 31% for Euro 2021), according to ANJ’s Harris Interactive of the survey. week 70% of them plan to bet on sports betting websites and apps, and 66% at points of sale. Practice”more common among men, people under 50, and the working classes– says the study.
For the sports betting industry, the World Cup is therefore the big event of the year. According to HelloSafe estimates, betting on the 2022 World Cup alone should represent “Between 10 and 12% of total football betting in 2022in France and5 to 6% of total online sports betting bets in the same year“.
More than 250 million euros invested in advertising
Operators – Betclic, Winamax, FDJ, PMU, Unibet – only the biggest ones – understood this well and planned to multiply the ads during the competition. According to ANJ, quoted 60 million consumers“planned advertising investments will exceed 255 million eurosIn 2022, a 7 percent increase compared to 2021, which was already a record year. Advertising messages will be focusedon social media and will mainly target the youngest by appealing to influencers“Adds Lionel Maughan, who also wants to warn”The dangers of sports betting“.
If a journalist warns that the general public “will be flooded with ads» For the World Cup, sports betting operators have recently committed to strictly limit advertising pressure. All of them signed a charter last week under the auspices of ANJ.responsive digital advertising“. Its main purpose isbetter control of operators’ commercial communications“published on the Internet”as well as influencers and ambassadors“.
The platforms have also committed to “protect minors from advertising” online sports betting and “not to put advertising pressure on vulnerable audiences, particularly youth and excessive gamers“. Another statute dealing with display seeks to exclude sports betting advertising from venues.”in close proximity to schools and addiction treatment facilities” and to “limit the pressure of visual advertising» at train and metro stations. However, sports betting ads will be hard to miss over the next four weeks.
Source: Le Figaro
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.