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Unilever is doubling down on its ice ambitions

Is instant noodles, the iconic Marmite spread or Magnum ice cream not ethical enough? By suggesting in mid-2019 that these brands, which do not meet its sustainable development goals, could leave the Unilever portfolio, the group’s CEO Alan Jopp threw a stone in the pond. With a turnover of more than 1 billion euros, Magnum is one of the core activities of the consumer giant. And the world leader in ice cream almost everywhere in the world…

Three years later, the doubt seems to have been dispelled. After the restructuring at the beginning of the year, ice cream sticks, cones and other tubs are well positioned in Unilever’s five strategic categories, alongside beauty (Dove, Sunsilk, etc.), hygiene (Rexona, Signal…), household services (Omo, Cif…) and food. (Knorr, Maille, Amora…). This ice cream division, with a turnover of 6.9 billion euros in 2021, has 35 brands. “Dividing this business into divisions…

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Source: Le Figaro

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