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Radio stations are looking for new listeners

At the beginning of the 2022 academic year, radio dropped below the symbolic threshold of 40 million listeners per day (39.3 million). The media outlet, which recently celebrated its centenary, has lost more than 1.3 million followers in a year, regardless of whether they listen to live broadcasts or delayed broadcasts, according to the latest results published by Médiamétrie on Thursday. The novelties of the September-October schedules will not be enough to attract new curious people. “The share of the pie continues to shrink dangerously over the years”worries the director of the antenna.

Long regarded as a commonplace, with a certain automaticity of the French to turn on their device as soon as they wake up, radio has gradually shifted to the logic of selected media. The epidemic, combined with the suspension of mobility in France, has passed through it, and public habits have been permanently disrupted. “Especially listening to the radio less in the car because of the development…

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Source: Le Figaro

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