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Why is consumption still resisting in supermarkets?

Despite the 11 percent inflation, consumption in supermarkets is still not collapsing. The number of items bought there reached its highest level in October before the 2019 Covid pandemic. A feat given the shocks in purchasing power suffered by the brands’ customers. Sales volumes have certainly been steadily declining since March 2021. From this day on, the basis of comparison becomes unfavorable, since the epidemic that forced the French to eat more often at home began only a year ago. “In 2020, the sales volume increased by 6%. recalls IRI Director Emily Mayer. In 2021, they decreased by only 1.8 percent. It was normal for volumes to continue to decline in 2022. It’s hard to know what to attribute to the steady decline this year.inflation on consumer behavior or the Covid bubble that continues to deflate“.

The number of products purchased in October…

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Source: Le Figaro

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