Managers of a certain number of companies or multinational companies still ask the question. Why did they fail in China when others were successful? So Amazon left the field in 2019, four years after its arrival, Sandrine Zerbib and Aldo Spaniaars say. Dragon tactics. Tactics of Chinese Entrepreneurs to Lead Better in Uncertaintypublished by Dunod.
The e-commerce champion’s adaptation to the wishes of Chinese consumers has been “too slow” and he obliged “uniform model from its global headquarters”. Amazon stuck around “Minimalist graphic codes, while its Chinese competitors resort to colors without restraint” and allow customers to view coveted products from every angle, with images.
The same failure for the French Carrefour, which lacked the innovation to adapt to the evolution of the market. On the contrary, fast food chain Kentucky Fried Chicken or sports goods manufacturer Adidas…
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Source: Le Figaro
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.