What are the economic implications of Halloween and Creole Song Day?

Halloween and Creole song These are dates expected by merchants due to the income they can bring in as only a Peruvian can spend up to S$250 for a single celebration.

With the restrictions lifted, people can interact more with vendors and view items in physical rather than virtual catalogs, which has led to an increase in the influx of the public, and only in Mesa Redonda, mask and costume sales doubled this week. before the events.

Costume sales up at Mesa Redonda

“Last year, imports grew by 20%, even a little more. We hope it will continue to grow because now people have the opportunity to buy in person. Many did not buy because they wanted to see the physical product, but now with the lifting of restrictions, more people are coming, they are even buying costumes for the Christmas campaign when there are children’s events in schools,” explained Roberto Diaz, President of the Association of Medium Importers of Peru (AIMP ).

The most popular products this season are LED masks with digital design, as well as suits they were presented at different prices, from S/12 to S/80, the most sought after were for the children of the characters Enjoyed or from Huggy Waggi.

Clubs and Restaurants Get Ready to Celebrate Creole Song Day

Another of the sectors that are activated thanks to the celebration of Creole Song Day are peñas and restaurants. In the first case, revenues are expected to rise by 30% more than on a normal day; although some businessmen rule out a pre-pandemic recovery.

“I think that there will still be no recovery, as in the pre-pandemic period, because the quarantine was excessively long, it was a year and a half during which we did nothing, and then many months with virtual broadcasts, recordings, and then also there were a few months when they started to open rooms with a capacity of 30 to 40% that did not cover the costs, at best we could survive,” explained Dante Mejia, president of the Breña Musical and Cultural Center.

For its part, the Association of Hotels, Restaurants and Related Industries (NOW), the recovery of the sector is still at 70% of the pre-pandemic level, as the average consumption has been reduced from 90 to 70 soles, and visitors only buy snacks or tickets.

Family parties are on the rise

Peruvian incomes are still low. According to him Central Reserve BankWith the money they receive is buying 2% less than last year; For this reason, Jorge Fernandez, President of the Arts, Cultural and Related Shows sector of the Lima Chamber of Commerce, indicates that more family parties are expected than local ones.

“Now that the state of emergency has been lifted, there will be many parties. I estimate there will be over 200 or 300 parties, all in restaurants and clubs, and many in private homes. I think it will be a good October 31st for a Creole song,” he said.

Both holidays were used by entrepreneurs in artistic make-up and even in public transport. In some cities, taxi drivers wear cloaks and masks to attract the attention of the public, and market vendors decorate their stalls with balloons.