How to take advantage of the end of the year to take?

Over 18 500 Peruvian they have reached the age and conditions for work; Nonetheless, 4% unemployed, according to the National Institute of Statistics and Informatics (INEI); so the end of the year is an opportunity to start a business or earn extra income.

For example, October was used to sell Nougat Don Pepawhose production could reach 4 million kg due to demand, but this is not the only option, since the Christmas season begins in December, and with it the summer season.

“The trend of the last months of the year is as follows: christmas campaignwhere you can take advantage of the sale of toys, mobile phones, laptops, anything electronic and Christmas-related services, the summer trend is also here,” said Rodolfo Ojeda, president of the Lima Small Business Guild. The Chamber of Commerce reminded about the trends this season.

If you are starting a business for the first time, be sure to choose an area that interests you and that you know; also be careful, especially with investments. For Rodolfo Ojeda, the most important thing is to gradually become familiar with the market and gain experience without investing so much capital in the beginning.

How much to invest in your first business?

Usually a person allocates from S / 1000 to S / 5000 in his first venturebut the amount depends on the line of business. It is advisable to have insurance for the expenses of the first three months.

“The amount to invest will depend on the direction and type of business, and it is important that in the flow that a person develops as an entrepreneur, all the necessary components are included and at least two or three months of cash are created. to cover the start of operations. This should be about 40 or 50% of the investment, recommended ESAN administration and finance professor Edmundo Lizaburo.

The specialist also advised to reinvest the profits of the first two years in order to improve relations with suppliers, and position yourself in the market, but without ceasing to set a salary, both for yourself and for the person who helps you in your sales.

How to get more audience

With a budget and an idea business, we need to know how to show it to the public. As a key recommendation, Eva Berlanga, Accounting and Finance Coordinator at Universidad Privada del Norte, recommended using social media to offer our product, but gave other tips to make it more attractive to the public.

“TYou are going to give a plus of originality to what you are going to sell. If it’s alfachor, the original flavor will be in the white manjar or the dough you’re making; In addition, the product you make must be personalized, that is, it must be unique so that I do not find it repeated in the market, and finally, it is important that we become a reliable place, for example, put the measurements of the product or the characteristics of this product so that the client sees that this is exactly the product that you offered, and returned, ”the teacher clarified.

And if you haven’t chosen what to do yet, remember that Google and Ipsos found that six out of 10 Peruvians prefer to shop for clothes, mostly dresses and clothes for children or babies.