The segment grew 8% and in the first instance provided more than 60% of the global smartphone market income.
In the first half of 2025, the sales of the world of premium smartphones increased by 8% in the annual terms, which has been a record for this period, the company’s research -related research reports. At the same time, the total smartphone market only added 4%. The “premiumization” trend is monitored worldwide: consumers are increasingly updating gadgets to more expensive models for better experience and due to an access to access -as a result, the premium segment has brought more than 60% of the world’s income from smartphones.
Photo: Counterpoint research
Part of sales of premium smartphones (over $ 600), 1 half by 2025 compared to 1 half of 2024
Apple has maintained leadership with part of 62% and 3% growth in annual terms, but lost positions in China in favor of Huawei and Xiaomi. Huawei is actively returning to the market thanks to an honest audience, strong offline sales and unusual form factors, such as a three-sculptural mate XT. Xiaomi also strengthened the positions, which benefited from the impact of premiums of electric vehicles and the development of their own ecosystem.
For the first time in five years, Google has entered the top-5 premium brands-sales that double thanks to the Pixel 9 series, access to new markets and a rate on the AI concept with pure software.
Samsung has enhanced the results thanks to the Galaxy S25 series, and the expected Fold7 update promises to overcome the predecessor.
The fastest growth has been shown by the Indian market (+37%), where Apple’s success and affordable financing have become more affordable with premium smartphones for a wide audience. At the same time, the greatest contribution to the global volume, as usual, was provided by China – the world’s largest premium market.
Separately, the segment of folding smartphones is distinguished: to this day a niche, but rapidly gaining popularity and strengthening of the “luxury” image of the brands. It is expected that in 2026 Apple will join him.
Another major trend is the development and revolution: more than 80% of premium smartphones sold in H1 2025 supported generative artificial intelligence. According to the analysts, against the background of reducing differences -“gland”, the AI’s capabilities are certain that consumers can be further determined.
Remember, earlier it was reported that Samsung maintains the leadership of smartphones.
India has moved China from the American smartphone market
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.