The company cannot withstand competition with local automakers and income attacks due to duties.
Mitsubishi recorded a sharp income collapse in early 2025 and officially announced a complete removal from the Chinese market, Carscoops reports. After stopping a car in China in 2023, the automaker now stopped its existence in the country where in recent years local companies have significantly caught foreign competitors, especially in the field of electric vehicles.
In early July, Mitsubishi reported that he tied his cooperation from Shenyang Aerospace Mit. Engine. Mfg. LTD – a joint adventure, which since 1998 has made machines for cars under the Mitsubishi brand and for Chinese brands. After the release of Mitsubishi, the business name was renamed.
The company explained their solution to the “rapid transformation of the automotic industry” in China. Mitsubishi started the release of cars in China in 2012 in collaboration with the GAC. The most successful is the Outlander SUV, and peak sales reach 144 thousand cars per year. However, in 2023, the company left this alliance, which actually completed the Chinese approach.
The final decision of China’s removal was made after the publication of the financial report: The Mitsubishi operating profit in the first quarter of 2025 fell 84% in the annual terms. According to Nikkei Asia, the current duties introduced by the Donald Trump administration cost companies of 14.4 billion yen (about $ 97 million), which due to which income dropped to 5.6 billion yen (about $ 35.5 million).
Despite the release of China, Mitsubishi maintains the strongest position in Southeast Asia, although there are sales falls 8.5% – up to 54 thousand cars per quarter. Noteworthy, sales in North America grew 5%, although growth was provided not by the United States, but through the Mexico and Canada markets.
We reminded, earlier it was reported that Chinese companies doubled a share in the European car market.
Audi lost a third of income in six months
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.