TGK with hemp drinks are allowed to sell in many alcoholic shops, shops and supermarkets. It is in this segment that “big alcohol” is seeing new opportunities.
The leading alcoholic companies have watched the rapid growth of the cannabis drink market, such as Cann and Wynk, who cooperate with alcohol distributors and take places on shelves in stores. Now, due to the decline of sales, some of them are preparing to enter this unique, however, a dangerous market. Reuters reported this on Wednesday, July 23.
Drinks with TGK – a psychoactive marijuana component – only allowed in licensed stores in 24 US states, where the use of recreation is legal. However, TGK in small doses can also be obtained from hemp, which is that is legal at the federal level. Drinks with such TGK can be sold in alcohol and grocery stores, which will open new opportunities for the industry.
Currently, the Corona Beer manufacturer, the constellation brands, are studying the possibility of producing hemp -based beverages. While Pernod Ricard, the manufacturer of Absolut Vodka, conducted negotiations with the Brez brand regarding investment in their TGK consumption, obtained from hemp.
At the same time, the alcohol industry is still recovering from a demand flow after the pandemya.
In addition, warnings from medical organizations are increasingly sound: even small doses of alcohol can be attributed to at least seven types of cancer. In particular, the total volume of beer sales in the United States fell nearly 6%of May 2025, while alcohol – by 9%, and strong alcohol – of 5.6%.
While despite the uncertainty in regulation, the market for drinks from hemp is growing. According to Euromonitor’s forecasts, in 2025, it will reach $ 1 billion, and by 2028 it will exceed $ 4 billion.
However, some states, such as California, have prohibited hemp drinks to avoid the risk of their children. Senator Mitch Macconnell began the situation in the bill, which could completely ban the products in hemp TGK’s psychoactive TGK.
Although past attempts by giants to enter the cannabis market have often ended in failure, now sales growth and high margin are stimulating interest. In some networks, such as the top ten wines in Minnesota, TGK drinks make up 15% of the standard business. In Southern Horizon logistics, even alcohol and strong alcohol exceeded their sales volumes.
According to shares, over 5-10 years, this category can be equivalent to traditional alcoholic beverages.
Keep in mind that the UN does not include a medical cannabis from the IV list of a conventional convention of narcotic drugs in 1961, where he is still next to dangerous drugs that cause strong hope, such as, for example, heroin.
A law that has partially fertilized cannabis entered
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.