In April, the brand registered only 49 cars throughout the European market – the worst results in recent years.
The sale of the British Jaguar Auto concert in Europe is detrimental. According to CBTNews, in April 2025, 49 Jaguar cars registered in the EU market, 97.5% less than the same period last year (1961 cars).
Since the beginning of the year, sales in Europe fell 75.1% – up to 2665 cars. The global results also failed: for the financial person, 2024/2025 Jaguar sold 26862 cars, which were 85% less than 2018.
The main reason for the rapid denial is a controversial rebranding, conducted by the company by the end of 2024. Instead of the usual concept of “British Sports Suite”, Jaguar began to advance himself as a progressive brand with an emphasis on lifstail and electric car. Such image change not only pushed traditional buyers, but did not attract a new audience.
For entrepreneurs and jaguar partners, it became a serious challenge: traffic in showrooms was reduced, demand fell, and the brand position remained fuzzy. Meanwhile, competitors were able to adapt to the electric car market, while maintaining their loyalty.
Keep in mind that it was previously reported that Mercedes failed in electric G-class sales.
Toyota has a record sales for the third month in the following
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.