In some drugs, advertising costs can reach up to 90% of their price, the Ukrainian edition claims to be reference to players in the pharmaceutical market.
In 2024, pharmaceutical companies in Ukraine invested at least 4 billion UAH in drugs, reports NO and notes that these costs have been moved to the patients’ shoulders – they put them on the price of drugs at the sale stage from the plant.
“According to Selz House Ocean Media Plus, only television advertising in 2024 was worth farm producers 3.6 billion UAH, 18.9% more than 2023 The most advertiser remains Ukrainian Brands Pharmac, Darnitsa, Pharma, Arterium and Delta Medical,” UNN wrote.
Defining the CEO of Selz House Sirius Media Alexander Zhdanov, the publication added that the advertising part of television drugs has reached a note of 62% of all advertising budgets. According to Zhdanov, part of the pharmaceutical advertising in all categories in 2023 was 55%, in 2024 it dropped to 44%, and until March 1, 2025, it increased to 57%.
According to UNN, pharmaceutical companies are actively converting to YouTube, Facebook, Instagram, investing funds to Google Ads ads, advertising on medical applications and even Tik Tok and Telegram, which spends more than 186 million GRNs last year.
“Pharmaceutical market players say that in some drugs, advertising costs can reach up to 90% of their prices. It creates a creepy possible platforms, but also pays for the promotion of their drugs to doctors, forums and sumite.” That is, according to those who have a publication, rather than investing in change, the industry focuses on the creation of demand.
Note that last month it was reported that SAP and Nabu, along with the police, performed actions on investigating the territory of four manufacturing businesses in KYIV. According to the state service, these actions are associated with an attempt to bribe the CO -owner service head of one of the pharmaceutical companies.
Pharmic Scandal: If prices for drugs are uncertain, there will be resonant dismissal
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.