In 2024, Castrol, a world leader in the production of oil-based materials, part of the BP group, celebrates its 125th anniversary.
How to describe the light brand, where Castrol’s anniversary edition presents a new bold approach “In front, Vishche, Shvidshe“.
New approach
In front: a comprehensive mobility solution that helps people and businesses benefit from innovative technologies and principles of circularity.
Vishche: Focus on helping Castrol’s industrial customers and the company relies on it to perform better and increase the efficiency of operations.
Shvidshe: advanced research into new possibilities. Castrol’s initiatives include comprehensive digital and service solutions, extreme cooling of data centers and thermoregulation in living elements. This forward-thinking approach reinforces Castrol’s commitment to being at the forefront of innovation.
Already in action
The world of mobility is changing, and Castrol has the potential to introduce change. One of the markers of these changes and the introduction of a new strategy is the global update of Castrol’s iconic brand identity in 2023.
I’m finishing”In front“As part of its strategy, Castrol has released a line of advanced diesel engines for electric vehicles, Castrol ON, which includes transmission fluids, thermal fluids and butters. The electric vehicles , which is growing, is driven by the rich growth in the markets for diesel and hybrid vehicles. Castrol has also helped cars with internal combustion engines and hybrid vehicles become more efficient, and is now a leader in the development of electric vehicle.
Castrol is also committed to launching circular products and services from recycled base olives. A larger circular transmission system has been tested in the extreme with Jaguar TCS Racing. The team successfully installed Castrol’s larger circular transmission system in its Formula E racing cars at the 2023 Monaco E-Prix.
“Vtilyuyuchi”Vishche“Through its strategy, Castrol strives to provide its industrial customers with advanced measures of efficiency, productivity, circularity and value. Castrol works in the automotive industry. ny, robotic, aerospace and wind turbines, and in 2023, in collaboration with SKF, introducing the “Oil as a Service” solution for the metalworking industry. This solution allows for the reprocessing of oil materials, changing their consumption and increasing of production productivity.
Prior to that, Castrol began its latest collaboration with the Massachusetts Institute of Technology (MIT) Media Lab, which supports the AstroAnt Payload program. AstroAnts is a miniature robotic system designed to inspect and diagnose the outer surfaces of spacecraft, rovers and landing modules. This collaboration with the MIT laboratory will allow testing of space-grade materials that can absorb harsh chemicals on Earth’s surface.
At that time, when the 2 pillars of the strategy “Ahead” and “Best” are focused on the value and development of important direct business routes, there are 3 warehouses “Shvidshe“is focused on new areas, where Castrol has knowledge, opportunities and evidence for success. Castrol emphasizes thermoregulation and various solutions for cooling data centers, as new opportunities for growth. Castrol’s work on problems Immersion cooling for efficient and stable operation of data centers is gaining momentum , fragments of GRC, Hypertec, Submer and original IT-possessed generators praise the excellent quality of Castrol ON refrigeration plants.
About Castrol
Castrol, one of the leading light brands of oil materials, is today inspired by some of the innovations and spirit of a tireless primer. Our passion for productivity, combined with a philosophy of partnership, has enabled Castrol for more than 125 years to create olives, peppers and oils that have been the basis of many of humanity’s technological advances on land, at sea , at sea and in space. Visit the Castrol website to find out more.
Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.