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For the future: cooperation between Lay and Ukrainian farmers

Photo: courtesy of the advertiser

Renewed production, preservation of natural resources and modern technologies are not the future, but the current realities of modern Ukrainian farming.

Collaboration with brands on the Lay platform, which invests in intellectual and technological resources to develop smart products, plays an important role for the continued development and prosperity of local agrarian states.

The main purpose of Lay’s is not only to produce sweet potato chips, but also to create a positive influence in the rural state and the larger middle class. The brand is dedicated to communicating about nature, promoting new technologies and practices that help change the flow of water.

As a brand, Lay’s makes 100% yak products in Ukraine

The brand’s local farmer-partners help implement these practices. They are involved in the development programs that their brand receives, and together with Lay’s they are involved in the separation of development programs, relying on their extensive evidence, knowledge of Ukrainian agrarian practices and research.

A ground-up and comprehensive approach to consistent production is the future focus for both Lay’s production and the state of Ukrainian agriculture.

Source: korrespondent

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