Nike has maintained its number one position since 2015, when the first report on this product category was released.
American sports goods manufacturer Nike Inc. once again topped the global ranking of the most expensive brands in the Clothing & Accessories category. This is stated in the annual Brand Finance study.
It is noted that Nike has maintained its first place since 2015, when the first report on this product category was released.
The value of the US manufacturer-owned brand fell 5.6% over the year and was estimated at $31.3 billion.
The second place in the ranking is occupied by the French brand Louis Vuitton, whose value immediately increased by 12.2%, amounting to $26.29 billion.
The third position was taken by the luxury brand from France – Chanel, which showed a strong growth of 27%, up to $19.39 billion, and moved Gucci on the list.
It is also reported that the Bosideng down clothing brand from China has managed to enter the European market and establish itself. This year, Bosideng International actively cooperated with famous designers, including French fashion designer Jean-Paul Gaultier, and the company’s products appeared in prestigious fashion shows.
Despite the fact that the Bosideng brand is worth only $1.9 billion (47th place), Brand Finance considers it promising.
The French fashion house Celine is recognized as the fastest growing brand: over the year, its value increased by 51%, up to $2.9 billion. The authors of the report attribute such significant growth to the activities of creative director Hedi Slimane, who joined the company in 2018 after 16 years of work at Christian Dior and Yves Saint Laurent.
As the authors of the study note, except for the biggest brands, luxury product manufacturers have recently faced some difficulties, due, among other things, to the growing popularity of sportswear.
H&M and Zara are also experiencing difficulties: since the release of the previous rating, the value of these brands has fallen by 26% and 15%, respectively. The weakening of their positions is due to unclear policies on environmental issues. As it turns out, H&M’s Conscious Collection clothing line, positioned as eco-friendly and made with recycled waste, actually contains more synthetic materials than products from the brand’s traditional collections.
It was previously reported that Tiffany & Co and Nike created a silver box for sneakers weighing 10 kg.
We remind you that Nike stopped working in Russia because of its aggression in Ukraine.
Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.