In Ukraine, there may be a shortage of summer clothes – Forbes

International fashion brands remain major players in Ukrainian retail and the deficit could rise.

Fewer branded items in Ukrainian stores. Imports of clothes and footwear dropped by almost 60% during the war in our country. About it on Thursday, June 2 writes Forbes.

Analysts of the publication noted that there are several reasons for the situation – a decrease in demand for shoes and clothing and problems of international retailers in paying for orders.

“Clothes, such as T-shirts and shoes, were not included in the list of critical imports introduced at the start of the war. As a result, companies could not buy foreign currency to pay for clothes or shoes, “the article said. .

According to experts’ forecasts, lightweight summer clothes will be in short supply. If monetary restrictions are not eased, the shortage of clothing and footwear will increase further in half a year, explains Sergey Badritdinov, CEO of Intertop Ukraine.

“There will be a shortage,” he said. “We produce only 20% of clothes and shoes in Ukraine. It’s not enough.”

“But this is an opportunity for Ukrainian clothing manufacturers,” said experts.

In their opinion, Ukrainian brands may increase demand for their products.

At the same time, experts note that international fashion brands are the main players in Ukrainian retail. In 2019-2020, according to the association Ukrlegprom, they occupied more than half of the entire market, smuggling and second-hand accounted for more than 30%, while Ukrainian manufacturers received only 11% of the market.

It will be recalled that in April and first half of May, increased the volume of non-cash payments for purchases in electronics and household appliances networks and food establishments.

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