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Mother’s Day campaign at Gamarra textile store under threat

2023 was predicted by businessmen with high expectations. | Fountain: Andean

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abnormal temperatures endanger textile production in the country Gamarra shopping mall vendorswho were preparing for the autumn-winter season, with warm clothes that start to sell from Mothers Day.

As detailed by Susana Saldanha, president of the Peru Business Association, merchants prepared more than two months ago for the production of warm clothing; however, with extreme heat and announcements of Warm autumnhopes of recovering your investment are becoming increasingly futile.

“This will have a negative impact on our production processes, especially in clothes that are already made and cannot be sold (due to the heat) and go to auction, we can no longer think of profit, if not recovery. he explained.

2023 was predicted with high expectations by merchants affected by the blockade in the south, and now with rains. This season alone, they hoped to surpass at least “50% sales something they couldn’t achieve last year.”

This wholesale promotion, which runs in April, has started late, and given low sales, offers will begin in the coming days, according to the leader. If the numbers remain in the red, they will start auctioning the clothes in May to “at least get back the money invested.”

The beginning of the rains led to a decrease in sales

Only in the first weeks rainy Gamarra suffered economic losses because she could not send orders to the north of the country, which was paralyzed and the roads were interrupted. This part of Peru consumes 20% of the mall’s sales.

“Only in the first week, due to rains and exposure to nature, we had a 20% drop in sales,” said businesswoman RPP Noticias.

Source: RPP

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