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World Pizza Day: The numbers behind the $1,900 million a year product

Today is World Pizza Day. | Fountain: Spanish recipes

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Today is World Day Pizzathis delicious product based on flourcheese and tomato sauce are massively consumed due to their varieties and prices.

According to a survey by sociologist Flankeo, this market can move at least 1,900 million salts a year, but do you know which are the most in demand? Peruvians?

At least 70% of the consumption of this product is carried out in Lime and 30% in provincesin total almost 8,000 points of sale, the delivery of which is carried out through stores (65%) and delivery (35%).

How much do Peruvians pay for pizza?

According to the survey results, 23% of those surveyed prefer to pay 40 to 49 shillings for a large classic pizza, while 65% could pay 26 to 39 shillings for the same product, and 13% prefer to pay up to S/25.

Similarly, the average check per person in Pizzeria is S / 29 on average for 30 minutes of stay in the room.

What brands are most in demand by Peruvians?

In terms of distribution channels, Domino’s represents 70% of sales with delivery, followed by La Romana at 35% and then Pizza Hut at 25%.

“What has boosted sales through shipping is the apps where Globo and Pedidos Ya are the protagonists, which charge an average commission of 25% of total sales,” the pollster said.

This market showed growth of 11% in 2022 compared to 2021 and it is a product with high consumption, especially in socio-economic sectors A and B, while C and D prefer to consume grilled chicken, the market of which can move about 4,500 million soles, among its 13,000 stores.

What brands do people in Lima remember?

Thanks to advertising and time in the market, 99% of Lima residents surveyed by flanqueo remembered the Pizza Hut brand, followed by Domino’s Pizza at 72% and then Papa Jhon’s at 58%.

Pizza Raúl, for its part, has 45% of reviews in all sectors, mainly in segments C and D, where 80% of people remember the brand.

In terms of favorite pizza size, the results are as follows: family 48%, large 28%, medium 17%, giant 5%, and personal 3%.

Source: RPP

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