With a $ 44 billion deal to buy Twitter, Elon Musk has some brilliant news.
But unlike many of Musk’s moon shots (self-propelled robotics, brain-machine interfaces, Hyperloops, bulletproof cyber trucks, etc.), Twitter is already a sex product used by hundreds of millions of people every day. day. This is followed by several challenges, including daily, sometimes tedious, management tasks that the richest man in the world may not want to do.
A new shiny object can quickly lose its luster.
“It looks like a symbolic‘ dog that hijacks a car ’now that he owns Twitter,” William Klepper, a corporate management expert and professor at Columbia Business School, told HuffPost. “He needs to provide the executive leadership needed to maintain and grow the company. He can’t keep it in his wallet!”
It’s inherent in respect for Twitter’s current company culture, which includes Clapper that Musk may not take the time to understand, let alone appreciate and work with.
“Twitter employees are already looking forward to the change,” Clapper said. “Musk will now increase their disorientation. It’s best to learn how to drive constructive change in existing corporate culture or how they do it on Twitter.”
In addition to internal administrative issues, the deal also makes Musk a controversial external option, including unresolved free speech issues within and outside the country.
These problems, and how he chooses to solve them, pose a reputation risk that could extend to the rest of its broad technology controversy.
What will happen, for example, when Vietnam asks Twitter to silence government critics, otherwise access to the country will be reduced? Will Musk Accept a Market Opening Agreement For Tesla? And will it ruin Tesla’s perception of the home?
(This is not hypothetical: Faced with a similar request, Facebook is playing.)
“Musk drives without empathy and thinks Twitter is driving with less empathy [than it already does] Seriously. “
– Briana Wu
This concern was shared by Briana Wu, CEO Rebellion PAC Those who advised Twitter’s trust and security team for years after being plagued by violent threats to the platform during Gamergate in 2014, some of them She is so serious that they no longer have her husband Their home.
Wu told HuffPost that there has long been tension on Twitter between doing good for consumers and doing good for the company’s finances.
What good is a website if it is simply “included” with everything else? “Twitter rape or death threats are perfect for interaction,” Wu said. “Everyone is looking at it, everyone is saying about it, you know, more eyes, more attention, more publicity. But that’s not good for the user experience. “
Musk, who heads Musk, said he fears profitability and engagement will be a priority. At the same time, in a fierce struggle for marginalized groups, the necessary protection may not be provided, leading to a resurgence of harassment.
“Musk drives without empathy,” Woom said, “and the thought that Twitter drives with less empathy than he does is“ horrible.
A similar analysis was done by Evan Greer, director of digital rights organization Fight for the Future.
“Decisions to moderate content on consistent platforms like Twitter must be made carefully and through a human rights framework,” Greer said in an email. But in recent years, major social media platforms have increasingly changed their moderation practices based on news and public relations cycles. There is now someone who can make changes to Twitter’s voice policy. This is not good for freedom of expression, it is ridiculous ”.
“There was a problem when Twitter responded to Wall Street. But, of course, it wouldn’t be better if it was run by a billionaire.”
Source: Huffpost
