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The influence of video games on youth is undeniable, and the United States Army recognizes their power.
This prompted the institution to develop a million dollar campaign to attract more recruits through video games and streamers in Twitch.
Motherboard had access to documents detailing plans US Army. which have not been fully implemented.
US plans to recruit more young people
Obviously, United States Army He wanted to attract young people aged 18 to 24, whom he named “Gen-Z Prospects (A18-24)” among his plans.
According to the document, it was aimed at increasing the number of recruits among women, African Americans and Hispanics.
United States Army planned to sponsor with $1 million events twitch under the HBCU scheme from historically African American colleges.
For institution, video games and call of Duty in particular, they were a useful tool to improve their brand and attract young people.
$150,000 went to Stonemountain64’s streamer who won recognition for the game Call of Duty: Warzone on his channel with 2.3 million subscribers in YouTube.
Most of the costs are related to call of Duty was canceled after Activision Blizzard.
He also wanted streamers to create original content that showcases the skills a young man can learn by enlisting in the military.
Another idea was to bring together soldiers and recognized figures of the world video game in competitive events.
Advertising costs are also taken into account WWE, streaming platform Paramount+among others.
Source: RPP
I’m a passionate and motivated journalist with a focus on world news. My experience spans across various media outlets, including Buna Times where I serve as an author. Over the years, I have become well-versed in researching and reporting on global topics, ranging from international politics to current events.