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Amazon Basics may disappear along with the e-commerce giant’s other brands

Amazon sells “everything” on Amazon Basics. | Font: spill

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Amazon doesn’t just have well-known brands like Kindle. giant from electronic commerce sell various products Amazon Basics D Amazon Fundamentals, usually at a lower price than competitors.

And that would be nice, but there’s something the regulators have highlighted. Amazon It has data on the sale of various products and owns a platform capable of overcoming competition in search, so it can operate with advantages that could be considered anti-competitive.

Amazon you can determine which products to sell under your brands, at what price, and how to position them against the competition as it’s all an e-commerce giant that many brands are feeling under pressure.

Goodbye Amazon Basics and Amazon Essentials?

Amazon basics sells everything from batteries to office chairs, and Amazon Basics sells clothes.

leaders Amazon discussed getting rid of these brands to appease the regulars, according to a report from vox.

“Top management Amazon they discussed internally a drastic move to appease regulators: to completely phase out their private labels,” according to the publication, which knows that retail CEO Doug Herrington and general counsel David Zapolsky expressed their willingness to “make a change.”

Amazon’s other private brands are office supplies. Prestofood brand Happy stomach and clothes from good themes.

AMAZON-HOUSES-ANNUAL-PRIME-DAY-WITH-MANY-PRODUCTS-ON-SALE
Amazon recently celebrated their Prime Days. | Font: AFP | Photographer: MICHAEL M. SANTIAGO

Brands closely associated with Amazon which Set on fire, threw out D Fire Television they will not cease to exist if the company continues this initiative.

Oh sure Amazon said through his press secretary, Betsy Harden, that he “didn’t seriously consider” destroying his private labels, the report said. Wall Street Journal indicates that little by little he lost interest in them due to poor sales.

Amazon it will get rid of its private labels as a “big concession” in case it has to deal with regulators for anti-competitive practices.

Amazon is heavier in Europe

As usual, the strictest rules for big tech companies come from European Union.

Last week, Amazon has made a commitment to the European Commission to refrain from using the confidential data of independent sellers that use its platform.

Amazon also being researched due to its popular service Basic and accusations that it forces consumers to choose merchants who use its logistics services.

Source: RPP

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