The Ministry of Foreign Affairs of Ukraine decisively condemns the demonstration of images of Ukrainians affected by Russian terror, in recent advertising of the Russian Agency “Medusa”.
This is indicated in the message published today, February 1 by the Ministry of Foreign Affairs.
A special “reward” for marketing cynicism and hypocrisy should be provided by a bait from Berlin. They showed Ukrainians who lost their families and houses in advertising for the Russian publication of Medusa. To use our tragedy to cause sympathy for the Russians is complete shame, ”the department says.
The Ministry of Foreign Affairs George Tikhi called “immediately delete all advertising content that uses Ukrainian suffering caused by Russian terror, from all the media platforms where it appeared.”
We are also convinced that Ukrainians, whose grief was cynically used, deserve apologies, ”he emphasized.
We recall that Russian Internet media, founded in Latvia in 2014 by journalists from the Russian Federation, used photos from the war in Ukraine for their advertising company, which was made by the Berlin advertising agency.
The advertising campaign for the emotional effect was used by employees of the Russian-Cukraine military operations, bombarded cities and even photographs of Yaroslav Bazilevich from Lviv, the wife and three daughters of which died as a result of the Russian missile strike in September. 4, 2024.
Medusa said that this is their first advertising for a 10-year history, and this campaign wanted to show the Western reader: “How Russian journalists suffer in exile.”
Russia Media Little Frames of War in Ukraine for its advertising (photo)
Source: Racurs
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.