The TikTok social network, which is accused by the European Bureau of Consumer Associations (BEUC) of “They can not protect children from hidden advertisements or inappropriate contentThe European Commission announced on Tuesday that it is committed to complying with EU rules. The Commission ներկայացուցիչ Representatives of the Member States in May 2021 initiated “dialogueThrough this video sharing platform, owned by Chinese Internet giant ByteDance, it has become very popular among children and teenagers following a complaint from the BEUC.
«The list of issues has been reviewed, ik TikTok has promised to change its approachThis is stated in the press release of the European executive body. «Through our dialog, consumers will be able to discover all the types of ads they are exposed to when using this platform.– Didier Reynders, European Commissioner for Justice stated:TikTok wants to make its economic activity more transparent«. In its turn, the platform assured that “will continue to strive to improve TikTok to provide the best possible experience for (its) community«.
Concerns about child profiling իր targeting
Users can now more easily report ads և offers that may motivate children to buy products or services. They are asked to activate the button, which announces that they are posting a video within the framework of a commercial partnership. For users with more than 10,000 subscribers, the videos are reviewed by TikTok.to ensure content relevance“, Details the European executive. «Promotion of inappropriate goods և services, such as alcohol, rapid enrichment schemes ոտ tobaccois prohibited, the Commission notes.
The terms of purchase and use of the virtual currency of this platform, TikTok coins, as well as the ways of receiving prizes and sending gifts are specified. BEUC, which brings together consumer organizations from 32 countries, including UFC Que Choisir (France) and Test Achats (Belgium), ruled that “The main problems were still unresolved«. «We are particularly concerned that the profiling and targeting of children through personalized advertising will not be stopped by TikTok.said BEUC Deputy Director General Ursula Pachl.
Source: Le Figaro
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