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HomeWorldBershka, Zara and Pull&Bear...
March 10, 2023

Bershka, Zara and Pull&Bear return to Russia under new names

By David
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    The opening of stores was postponed to April due to earthquakes in Turkey, where the clothes of these brands are produced.

    Bershka stores in Russia will be called Ecru, Pull&Bear – DUB, and Zara – Maag.

    In addition, the Russian holding Melon Fashion Group (Love Republic, Zarina, Befree) announced the opening of a new chain of stores in the Affordable Premium segment.

    The new Idol network should replace the Massimo Dutti brand in the Russian market.

    Recall that on February 23, the NAPC included the French corporation Auchan Holding in the list of international sponsors of the war.

    Thanks to investigative journalism by The Insider, Le Monde and Bellingcat, it became known that since the beginning of the full-scale invasion, the Russian subsidiary of the French Auchan has been supplying goods to the Russian military in the occupied Ukrainian territories under the guise of “humanitarian aid”, and also helped with the implementation of mobilization measures in the Russian Federation .

    Source: Racurs

    David
    David

    I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.

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