“Invincible!“, “Special OFFERS“, “Now or never“… These promises, written in large black letters on aggressive orange panels, jump out at the eyes of customers entering one of the capital’s Aldi or Lidl stores. These discount supermarkets, few in number in inner Paris, have been attracting a new, more affluent crowd for several years.
“People around me used to tell me: “Liddle is for the poor.” Well, now people have changed their minds. Me, I’m not poor, and I go there“, stumbles Michel, a 70-year-old retiree who crossed 15 with Lidl’s grocery department.e district “At first, this reputation held me back“Confesses Gwennan, a 44-year-old stay-at-home mom who’s stuck on hygiene products for so long, her basket is already three-quarters full. “But in recent years, I see that all audiences go to Lidl.»
Why is this customer now pushing the doors of these discount supermarkets? Answer…
Source: Le Figaro
