At a time of energy sobriety, more than 6 out of 10 French people (61%) say that preserving nature and the environment is a greater concern than before the start of the health crisis. However, for 80% of them, the primary role of tourism professionals is to take care of reducing the impact of their activities on the environment (1). It’s not easy. So the new players want to get ahead, betting on the goodwill of the French, almost one in two of whom would agree to pay more to travel responsibly (44%, Ifop survey, April 2021). Driven by the desire of some of them to reconnect with the land, new forms of hospitality are flourishing in the countryside. And that’s where MooGreen: intervenes with the pretense of meeting everyone’s new expectations while preserving the environment.
This platform for booking stays and experiences in France has just been created by an Italian. In his forties, multilingual Pierre Tognazzini has devoted more than 20 years to the advancement of his adopted country, France. Attached to his Veronese and Piedmontese origins, he is also a tireless defender of local heritage and gastronomy and knows the concepts perfectly; slow food and rural tourism, as he has been traveling this way since he was young. ” Our ambition is to restore our experience to our customers throughout France by remaining authentic and environmentally responsible.he explains. Responding specifically to the new expectations of tomorrow’s tourists, MooVert wants to play a role in the strategies and directives of the Destination France Plan to help make this country the world’s leading destination for sustainable tourism by 2030. »
More than 180 accommodations in France
From a typical Briard farm in the heart of green Brie to a magnificent Flemish-style castle by the ocean in the Vendée, through a recycled shipping container turned eco-lodge without a foundation (so the land isn’t converted), pioneering. An organic vineyard north of Carcassonne… Not quite hotels, not quite bed and breakfasts, these places play the unclassifiable card to better invent their own codes. More than 180 lodges have already been selected on the site, recognized as local and heritage development players in their areas. To help you choose a habitat, MooVert assigns 3, 4, or 5 pine cones to each habitat. And in terms of methodology, an algorithm has been specifically created with Teragir/La Clef Verte (for the eco-responsible part) and Bienvenue à la Ferme (for the authenticity and area improvement part) to guarantee the connection with service providers who contribute to the heritage improvement and in favor of short distribution schemes. All that’s left to do is book your next weekend.
Moovert.co.uk
(1) Ifop survey for Sustainable Tourism meetings, conducted from 17 to 18 March 2021 via a self-administered online questionnaire, with a sample of 1,009 people representing the French population aged 18 and over.
Source: Le Figaro
