Valerie is a business woman who travels the world, and she gets nervous when the receptionist gives out her room number in front of other customers. He also wants all the rooms to have peepholes so he can check who is knocking on the door. How do you know if it’s really room service ringing the doorbell? In turn, Jennifer attaches great importance to her diet. Like many women, she doesn’t feel comfortable dining alone at a restaurant, so she regularly uses room service, but regrets that there’s no choice between club sandwiches, pizza or pasta… As for Judith, a globalist who’s both alone is traveling for business. and with family, she would like hotels to provide in-room hair and nail services, which are more convenient, either early in the morning before a meeting or in the evening… All these testimonials from female travelers are specific and consistent, unfortunately and so far in the hotel industry. the world was designed by men for men. Will this change?
Consider women’s needs and expectations
SHe Travel Club, founded by Valerie Hoffenberg, aims to reinvent women’s travel by offering solutions to hotel groups to better consider their needs and expectations. Women make up 64% of international travelers and 52% of business travelers worldwide, according to SHe’s survey of 5,000 female respondents in five global regions. The study shows that they do not necessarily want to go to hotels designed exclusively for them. Far from it. On the other hand, they seem to be determined about what they would like to change, as 85% of them believe that their needs are not fully met by the hotel industry. The research thus enabled the identification of four main pillars: safety, comfort, services and catering/entertainment. As long as it’s not the best of all possible worlds, SHe Travel Club rates hotels against these four aspirations to provide three levels of certification (Silver, Gold and Platinum) tailored to all segments of the hotel industry.
Therefore, this partnership is a new step forward in providing a safe and inclusive environment for all.
Maud Bailly, Managing Director Southern Europe and Co-Chair of RiiSE
Around 200 establishments have applied for the SHe Travel Club label in more than 25 countries from around thirty international and independent brands. Some fabulous hotels have joined the collection, such as Bristol Paris, Royal Mansour in Marrakech, Rosewood Guanahani St Barth, as well as independent hotels such as Columbus Monte-Carlo, Viceroy and Revivo in Bali. , Goralska or Astotel in Paris. … After the four InterContinental Hotels & Resorts in France, 50 Accor hotels under the Sofitel, Novotel, MGallery and Mercure brands in Europe, Africa and the Middle East have been awarded the label. Maude Bailey, CEO Southern Europe and Co-Chair of RiiSE, Accor Group’s Gender Equality, Diversity and Inclusion Network; “Taking care of our guests is part of Accor’s DNA. Therefore, this partnership is a new step towards ensuring a safe and inclusive environment in our ecosystem. Welcoming, adapting and appreciating differences are fundamental principles of our hotel ethics.”. Accor Group Chief Commercial Officer Patrick Mendes adds: “We are delighted to partner with SHe Travel Club and support their efforts to improve the experience of female travelers. Accor is constantly striving to support avant-garde players who develop solutions that redefine the hotel business model and offer exceptional guest experiences. “. When will an emergency kit be mandatory in all hotels, including sanitary protection, nail polish or make-up remover?
Source: Le Figaro
