Lavalier collar by Liz Truss. this detail is not one

On September 6, 2022, Liz Truss officially became the Prime Minister of the United Kingdom. The third woman to hold this position, the leader of the Conservative Party, succeeds Theresa May, but first of all, Margaret Thatcher. A filiation claimed by the 47-year-old politician who wants to follow in his elder’s footsteps. Even in his wardrobe. On 15 July, Liz Truss impersonated the Iron Lady in one of her televised appearances during the 1979 British General Election in the late 1970s. A detail that is no small thing, as these are his iconic style signatures.

The imitation game did not go unnoticed. Many have pointed out that he wants to slip into Maggie’s skin. Liz Truss, however, defended herself against the misappropriation, calling it “annoying that female politicians are always compared to Margaret Thatcher”. The fact remains that the former foreign minister is actually used to the fact.

iron appearance

In some cases, Liz Truss’s references to the former Downing Street tenant’s wardrobe are literal. In February, the head of British diplomacy landed in Russia in a complete meltdown. During his media appearances, he can be seen wearing a fur hat. Again, it was enough for the Russian media to notice Margaret Thatcher’s outfit when she visited the country in 1987. Monochromatic silhouettes, regular use of blue and red, shoulder jackets and tight dresses make up the look of Liz Truss thirty years after her counterpart. A clothing strategy in the service of politics, for those who want to be part of the same firmness as the celebrities Maggie.

The outfit that makes a Prime Minister

In his youth, he was a left-wing activist, then continued his political path in the Conservative Party. Ambivalence, which also characterizes his positions. Once anti-Brexit, he then pleaded for a “hard” Brexit. An instability that accused him of lacking depth and charisma within his own party. In short, the opposite of Thatcher. Rehabilitate his image by adopting the image of a strong politician, an appearance-based communication strategy. A choice that seems to be paying off for Liz Truss, who wins the keys to 10 Downing Street with her piss.