In the city, at night, it is common to see his road lined with lighted shop windows, advertisements whose flashes catch the eye, and backlit shop signs are clearly visible. However, in 2012, an ordinance mandated that signs and lights be turned off between 1 a.m. and 6 a.m., and that advertising only in cities with fewer than 800,000 residents. Merchants had six years to comply. In larger cities, regulation is at the discretion of the municipality.
In Lyon, the metropolis is completely overhauling its local advertising regulations.the wing of consumer society that creates artificial needs“, according to Philippe Guelpa-Bonaro, Lyon Metropolitan Environment Vice-President responsible for energy, climate and advertising reduction. Starting in April 2024, with a final vote on the regulation, digital panels and illuminated signs will disappear…
Source: Le Figaro
