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OPPO D One Plus they will merge as part of a “dual brand” strategy that will promote both brands (already merged) in the Chinese market.
The first one invests about $1.43 billion in One Plus in the next three years under the new model. Target? Give unique characteristics to each brand and improve each other.
This will be the future of OPPO-OnePlus
After the merger of both companies One Plus It was risky, so this system is trying to give her a new lease in the Chinese market.
According to Pete Lau, founder One Plus and product director OPPO, the company will become a “global technology brand”, with the Find and Reno series focusing on visualization and design systems, respectively, and One Plus they will focus on performance and sales in online channels.
OPPO will bring unique technologies One Plus in the new agreement, in addition to placing their devices in more than 5,000 retail outlets in China. They will also have over a thousand after-sales service networks.
including sales One Plus, OPPO It is the world’s fourth-largest handset supplier, accounting for 10% of the global market in the third quarter of 2022, according to consulting firm Canalys.
A merger that’s starting to make sense
Both brands have in fact always belonged to the same group: BBK Electronics.
In June 2021, it was announced that OPPO “absorb” One Plus, although both will remain independent. Each brand will continue to operate separately, launching its own teams and running its own events on its own.
Apparently, this mechanism was not the most convenient for their interests, for the sake of which this new alliance is being carried out.
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Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.