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TikTok: The Chinese Destabilizing US Tech Giants

Will TikTok become the new shopping destination for teenagers? Such are the ambitions of the ByteDance group, which has just discreetly launched the TikTok Shop service in the United States. Its principle comes from China, the app’s home country; while the influencer extols the benefits of the product live, the viewer can buy it with one click. The app charges a 5% commission. In the UK, where the TikTok Shop launched last year, users have been able to order books since last week in partnership with WHSmith bookstores and publishing groups HarperCollins. Several recruitment announcements suggest that TikTok is also looking to invest in logistics to ensure speedy deliveries. What to bring for a walk in the Amazon flowerbeds.

Gone are the days when TikTok was only known for its innocently choreographed music videos. For several years, the Chinese application has shocked the American champions…

Source: Le Figaro

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