adUnits.push({
code: ‘Rpp_tecnologia_videojuegos_Nota_Interna1’,
mediaTypes: {
banner: {
sizes: (navigator.userAgent.match(/iPhone|android|iPod/i)) ? [[300, 250], [320, 460], [320, 480], [320, 50], [300, 100], [320, 100]] : [[300, 250], [320, 460], [320, 480], [320, 50], [300, 100], [320, 100], [635, 90]]
}
},
bids: [{
bidder: ‘appnexus’,
params: {
placementId: ‘14149971’
}
},{
bidder: ‘rubicon’,
params: {
accountId: ‘19264’,
siteId: ‘314342’,
zoneId: ‘1604128’
}
},{
bidder: ‘amx’,
params: {
tagId: ‘MTUybWVkaWEuY29t’
}
},{
bidder: ‘oftmedia’,
params: {
placementId: navigator.userAgent.match(/iPhone|android|iPod/i) ? ‘22617692’: ‘22617693’
}
}]
});
Not everyone perceives the 2022 FIFA World Cup in Qatar in the same way, and this momentum has been reinforced by FIFA and the platform metaverse and Roblox games, which have signed a multi-year agreement for social interaction around football in these new digital environments.
FIFA said in a statement that this agreement will allow free access to games certified by the international federation, which will offer rewards and exclusive collectible content. In addition, FIFA’s own events will take priority in Roblox and will continue for the next few years.
“As part of our commitment to grow football and develop ways to engage new fans in the sport, the immersive FIFA experience will provide football fans with an exciting new way to connect with friends, celebrate the rich culture and heritage of the world’s greatest sports. competitions and showcase your creativity and national pride through various features and mechanics.” – said Romi Guy, commercial director of FIFA.
World in the Metaverse
VIDEO: this is what FIFA World looks like in Roblox | Font: FIFA
Roblox and FIFA’s proposal points to a different type of global event-related theme, though it’s not the first time the platform has applied this level of focus to other elements of popular culture. Netflix series, shoe brands, and even Formula 1 teams have taken their place in the Roblox metaverse, which today exceeds 200 million users.
For this agreement, Roblox has a series of games related to football and in terms of the interaction of avatars in various tests based on the World Cup in Qatar. Tracks, minigolf, bowling and other VISA and other sponsored activities are now available on the app.
In addition, Roblox already has room for digital merchandising and time-limited collectibles for visitors to the new experience areas.
“FIFA believes that such a layered experience will lead to a truly inclusive and engaging game that will in turn appeal to existing and new football fans from around the world, while also promoting the values of the sport to the audience. even wider” adds Romi Guy.
Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.